In the last decade, the care & content labels have become a big headache for many brands in the apparel industry. Labels are growing longer every year, and the cost is increasing substantially. The amount of unsustainable materials that the label companies are using yearly is outrageous. In the US alone, the label industry employs more than 300,000 miles of ribbon, which is enough to go more than thirteen times around the globe.
The prediction is that the usage of unsustainable material will increase in the next few years at a double-digit pace, yearly. The lack of global standards and the complicated laws in different markets are significant contributors to the wasteful labeling industry. Consumers around the world don't understand the care symbols on the care labels, and the information on the labels are useless. In most cases, consumers are cutting the labels out due to their size and their scratchiness.
Is there any solution to the outdated, wasteful care label industry?
Yes, the answer is CACOTEC, the platform that brings technology and sustainability to the label industry. It is time to change the regulatory labels and to modernize the processes so that everyone can benefit: the consumers, the brands, label manufacturers, appliance producers, and most importantly, we shall decrease the usage of the unsustainable materials.
